If you’re looking to build a website that converts, it’s important to follow some basic web development best practices. These can help you increase your site’s traffic, user engagement, and ultimately drive new business opportunities.
For starters, you need to determine your goals for the site. This will help you structure your content and design in a way that will meet the needs of your visitors.
1. Keep it simple
When it comes to web development, keeping things simple is one of the most important things you can do. It will make your site easier to navigate, reduce loading times, and improve user experience.
Simplicity is a design principle that encourages designers to focus on a user’s goals and create elements that help them achieve those goals. It’s also based on a theory of cognitive fluency, which says that people are more likely to retain information when it’s easier for them to receive and process it.
Keeping things simple will also reduce your site’s file size and load speed. That will also help your website rank better in search results and perform better on mobile devices.
2. Make it mobile-friendly
If your website isn’t mobile-friendly, you’re missing out on a major opportunity to attract new customers. Almost two-thirds of all internet use is now on mobile devices, and this is only expected to increase in the future.
A mobile-friendly website helps people find what they’re looking for faster and easier, and it also improves your search rankings with Google. Additionally, consumers who have positive experiences on your site will be more likely to make repeat purchases and tell their friends about it.
Keeping your website mobile-friendly also helps to shrink file sizes, which helps load your pages faster on phones and tablets. This can lead to more conversions and a greater profit for your business.
3. Make it mobile-responsive
Creating an amazing website for your business requires attention to detail. This includes making sure that the site looks great on all devices and screen sizes.
Another important factor is the user experience, or UX. It’s essential to keep users happy when they visit your website, and Google rewards sites that do this well with higher search engine rankings.
The best way to ensure that your site offers a positive user experience is by making it mobile-responsive.
While it’s common for businesses to have separate websites for desktop and mobile, a responsive website allows you to maintain only one version of your site. This saves you time and money. It also helps to prevent duplicate content issues.
4. Make it mobile-friendly
As more and more people use their phones to access the Internet, having a mobile-friendly website is essential. A mobile-friendly website provides a better experience for smartphone users and helps them stay longer on the site.
A mobile-friendly website also allows customers to find what they’re looking for quickly and easily. This increases their likelihood of returning to your site and converting into a lead or customer.
If your website isn’t mobile-friendly, you’re leaving a lot of potential customers behind. Plus, it will hurt your search engine ranking as search engines penalize websites that aren’t optimized for mobile devices.
5. Make it mobile-responsive
As more and more people access the Internet on their mobile devices, it’s crucial for your business’s website to be responsive.
A website that’s not designed for mobile can be frustrating and unintuitive to users on their phones or tablets. They may not find what they’re looking for, and they’ll be more likely to click away from your site.
Responsive design is a good solution to this problem, as it adjusts the layout of your website to fit each device that visits it. This will improve the user experience, reduce scrolling and zooming, and give visitors a better impression of your business