In today’s fast-paced business environment, creating a strong visual presence is crucial to the success of any business. One way to do this is through effective signage. Whether it’s a large outdoor sign, a simple storefront sign, or a vehicle wrap, working with a signage maker can help you create the perfect sign to grab attention and build your brand. However, there are several mistakes that businesses can make when working with a signage maker that can cost time, money, and even damage the reputation of the business. In this article, we will discuss the top mistakes to avoid when working with a signage maker.
Failing to Establish Clear Goals and Objectives
Before you start working with a signage maker, it’s essential to have a clear idea of what you want to achieve with your signage. Establishing clear goals and objectives will help you to communicate your vision to the signage maker and ensure that you are both on the same page. Without clear goals and objectives, the signage maker may create a sign that doesn’t align with your business’s needs, which can result in a wasted investment.
Not Doing Enough Research
It’s important to do your research before you start working with a signage maker. This means researching different signage makers to find one that has experience in your industry and a portfolio of successful projects. It’s also important to research different types of signage to ensure that you choose the right type for your business. For example, an outdoor sign may not be the best option for a business that primarily operates online.
Failing to Consider the Sign’s Environment
The environment where your sign will be displayed is an essential consideration. It’s important to choose a sign that can withstand the environmental conditions it will be exposed to, such as weather and sunlight. Failing to consider the environment can result in a sign that fades, cracks, or breaks down over time, which can damage your brand image and require costly repairs.
Not Paying Attention to Branding
Your signage should be an extension of your brand, so it’s important to ensure that it is consistent with your brand image. This means paying attention to elements such as colors, fonts, and imagery to ensure that your sign is recognizable and memorable. Failing to pay attention to branding can result in a sign that doesn’t align with your brand image and fails to make an impact on potential customers.
Not Having a Clear Call to Action
Your signage should have a clear call to action that encourages potential customers to take action. Whether it’s visiting your store, making a purchase, or visiting your website, your sign should make it clear what you want people to do. Failing to include a call to action can result in a missed opportunity to convert potential customers.
Being Too Vague with Design Feedback
When working with a signage maker, it’s essential to provide clear and specific feedback on the design of the sign. Being too vague with feedback can result in a sign that doesn’t meet your expectations or align with your brand image. It’s important to provide specific examples of what you like and don’t like about the design, and to communicate your vision clearly to the signage maker.
Not Considering Future Changes
Your business may evolve over time, and your signage should be able to adapt to these changes. Failing to consider future changes can result in a sign that becomes outdated or irrelevant over time. When working with a signage maker, it’s important to consider how the sign may need to change in the future to accommodate changes to your business.
Not Checking Local Regulations
Signage is regulated by local authorities, and it’s important to ensure that your sign meets all regulations and requirements. Failing to check local regulations can result in a sign that is not compliant, which can result in fines and other penalties.