The UILState hashtag used on twitter reached an estimated 293 million over the course of the four day State Championship event, according to UIL media coordinator Kate Hector citing twitter’s analytics platform. The UILState hashtag was featured in over 37,000 tweets from more than 13,000 contributors. The traditional #txhsfb hashtag was in over 34,000 tweets from 14,000 contributors. The txhsfb hashtag consistently trends on the national and worldwide twitter feed every Friday night during the season. 

The four day event concluded with the now infamous and widely-viewed play of the North Shore Mustangs throwing a Hail Mary toward the end zone to defeat the Duncanville Panthers by a 41-36 score. The middle game of the final day of the season also featured a game that had an 81 year wait end in the final minute of the game between Longview and Beaumont West Brook. Longview edged West Brook 35-34, giving the Lobos their first state championship since 1937. 

Also contributing to the high numbers on twitter includes the first game of that Saturday afternoon featured a 99-yard touchdown run, which is a state championship record for the Class 5A level, as well as the coronation of the Highland Park Scots for their third straight championship game over a first-year varsity program in the Alvin Shadow Creek Sharks.

Total attendance of the UIL State Championship Games was a grand total of 228,105 spectators. The total garnered an average of just over 19,000. The Longview-West Brook game ranks as the fourth highest attended Texas high school football game of all time with 48,421 fans in attendance. The night cap between Duncanville and North Shore featured 42,363 fans.