In today’s competitive business environment, having consistent branding is essential to building brand recognition and gaining the trust of customers. One key component of creating a cohesive brand image is having consistent signage across all touchpoints, from storefront signs to vehicle wraps to trade show displays. However, achieving consistency across different types of signage can be a challenge. That’s where a skilled signage maker comes in – working with a professional can help ensure your signage is consistent, on-brand, and visually appealing. In this article, we’ll explore some tips for creating consistent signage with your signage maker.
Start with a Strong Brand Identity
Before you can create consistent signage, you need to have a strong brand identity in place. This includes your brand’s logo, color scheme, and overall visual style. Make sure you have clear guidelines for how your brand should be represented in all marketing materials, including signage. This will help ensure that all signage created by your signage maker aligns with your brand’s visual identity.
Work Closely with Your Signage Maker
Effective communication with your signage maker is key to creating consistent signage. Start by sharing your brand guidelines and discussing your overall goals for your signage. Make sure your signage maker understands your brand’s values, target audience, and what you hope to achieve with your signage. This will help ensure that your signage maker can create signage that meets your needs and aligns with your brand.
Use Consistent Materials and Design Elements
When creating signage, it’s important to use consistent materials and design elements across all touchpoints. For example, if you use a specific type of vinyl for your vehicle wraps, make sure that same vinyl is used for any other signage, such as banners or trade show displays. The same goes for design elements such as fonts, colors, and imagery. Using consistent materials and design elements helps ensure that your signage looks cohesive and professional.
Consider Different Signage Formats
Different signage formats may require slightly different design approaches, but it’s important to ensure that all signage aligns with your overall brand identity. For example, a storefront sign may need to be bolder and more eye-catching than a banner, but both should use the same color scheme and font. When working with your signage maker, consider all the different types of signage you need and how they can work together to create a consistent brand image.
Test Your Signage in Different Environments
To ensure that your signage is truly consistent, you need to test it in different environments. This means looking at how it appears in different lighting conditions, from different angles, and at different distances. For example, a sign that looks great up close may be illegible from a distance. By testing your signage in different environments, you can make sure that it’s visible and legible in all situations.
Incorporate Feedback and Iteration
Creating consistent signage is an ongoing process that may require some iteration. Once you have initial signage designs from your signage maker, share them with your team and get feedback. You may need to make tweaks or revisions to ensure that the signage is truly on-brand and visually appealing. Be willing to incorporate feedback and iterate until you achieve the desired results.
Use Digital Tools to Manage Your Brand Assets
Keeping track of all your brand assets, including different signage formats, can be challenging. To make the process easier, consider using digital tools to manage your brand assets. This can include creating a brand style guide that outlines all your brand guidelines, including color schemes, fonts, and other design elements. You may also want to use digital asset management tools to organize all your brand assets in one place, making it easier to access and share them with your signage maker.